Publican World Terms of Use

Last update: 1.1.2026

The terms and conditions set herein (the “Terms”) govern the relationship between the parties with respect to the information services provided by Ultra, or any of its Affiliates, to the Subscriber and/or its Affiliates. The specific terms applicable to the services shall be set out in one or more order forms (each, an “Order Form”), which shall become binding upon their execution and shall be subject to this Terms. References to the “Agreement” mean this Terms together with any applicable Order Form that incorporates this Terms by reference. Where the Subscriber, or any of its Affiliates, requests services from Ultra, or any of its Affiliates, the relevant parties shall enter into an Order Form in accordance with this Terms, and each such Order Form shall incorporate by reference the terms and conditions of this Terms. This Terms is entered into by Ultra on behalf of itself and its Affiliates, and by the Subscriber on behalf of itself and its Affiliates. Affiliates of either party may execute Order Forms under these Terms, and for the purposes of any such Order Form, the executing Affiliate shall be deemed a legal party thereto and shall be designated as “Ultra” or the “Subscriber,” as applicable. Each Order Form executed pursuant to these Terms shall constitute a separate two-party agreement between the Subscriber or the applicable Subscriber Affiliate (as the signatory) and Ultra or the applicable Ultra Affiliate (as the signatory). IF YOU DO NOT AGREE WITH THESE TERMS, YOU MUST NOT ACCESS OR USE THE SERVICES. Ultra periodically updates these Terms of Use, so you must regularly review them. By continuing to use the Services, you agree to the updated Terms of Use.

Definitions:

“Fees” means the fees payable by the Subscriber for the Services, as specified in an applicable Order Form.

“Information” means any data or information, in any format, made available through a Service derived from publicly available sources, or licensed from third party information providers or is proprietary to Ultra.

“Order Form” means a written agreement entered into by Ultra and the Subscriber, or their respective Affiliates, which specifies the Services, applicable Fees, authorized Permitted Users, term, and any other terms applicable to such Order Form.

“Permitted User” means an individual authorized under an Order Form who is: (a) an employee of the Subscriber or any of its Affiliates; or (b) a temporary worker, independent contractor, or consultant performing services exclusively for the Subscriber or its Affiliates.

“Services” means the Ultra’s “Publican World” services and/or any other information products and services of Ultra identified in an Order Form.

“Tax” means any tax, duty, levy, or assessment of any kind, including sales, use, income, value added, goods and services, withholding, excise, stamp, customs duties, or similar charges, together with any related penalties, interest, or additions.

“Term” means the subscription term as specified in the Order Form.

1. Services:
   • During the term of these Terms, Ultra grants the Subscriber a limited, non-exclusive, non-transferable, and non-sublicensable license to allow its Permitted Users to access and use the Information and the Services in accordance with the terms of these Terms.
   • Ultra retains sole control over the form and content of the Services and the Information at all times. Neither the Subscriber, its Affiliates, nor any Permitted User acquires any ownership or proprietary rights in the Services or the Information.
   • During the term of these Terms, Ultra grants the Subscriber a limited, non-exclusive, non-transferable, and non-sublicensable license to allow its Permitted Users to access and use the Information and the Services in accordance with the terms of these Terms.
   • Ultra retains sole control over the form and content of the Services and the Information at all times. Neither the Subscriber, its Affiliates, nor any Permitted User acquires any ownership or proprietary rights in the Services or the Information.
2. Subscriber Use:
   • Unless otherwise permitted in an Order Form, each Permitted User may access the Information through the applicable Service solely for personal use and shall be issued a unique password per Service, which may not be shared.
   • Unless otherwise permitted in an Order Form, the Subscriber and Permitted Users shall not: (a) disclose, reproduce, distribute, publish, or make the Information available to any third party, including other personnel of the Subscriber or its Affiliates; (b) use the Information, or any portion thereof, in any commercial news, information, or similar service; (c) modify, reverse engineer, or disassemble the Services or related software;
   • The Subscriber shall ensure compliance with licensed user limits, remain fully responsible for all Permitted Users’ acts and omissions.
   • Subscriber agrees to comply with any additional restrictions notified by Ultra, including by means of any on-screen notices.
   • All rights not expressly granted are reserved by Ultra.
3. Fees and Payments:
   • Seats, Usage and Additional Charges. The monthly subscription includes up to ten (10) seats. Each credit may be applied to one (1) shipment or thirty (30) line items, and credits may be consumed across shipments and line items in any combination. Credits are valid only for the applicable billing cycle and unused credits shall expire at the end of such billing cycle, with no carryover or credit. Any usage in excess of the credits included in the applicable subscription shall be billed in arrears at the end of the relevant billing cycle as follows: additional shipments at USD 5.99 per shipment and additional line items at USD 0.20 per line item.
   • All fees payable under these Terms shall be charged automatically in accordance with the Order Form. In the event that an automatic charge fails for any reason, Subscriber undertake to settle the outstanding fees no later than 3 days following receipt of the corresponding payment request. A digitally signed tax invoice will be made available following receipt of payment.
   • Should Subscriber fail to make any of the payments under this section by the relevant due date then Ultra may require Subscriber to pay interest to Ultra at a rate of 2% per month, accruing daily, on the amount due.
   • Notwithstanding any other provision in these Terms, Ultra reserves the right, in its sole discretion, to terminate, suspend, or limit Subscriber’s access to the Services or any of its functionalities without notice, in the event that any payment due under these Terms is not received by Ultra within 3 business days after its due date. This right is in addition to, and not in lieu of, any other remedies available to Ultra under these Terms or applicable law
   • Fees are exclusive of all Taxes. All Taxes imposed by any governmental authority on amounts payable under these Terms, other than taxes on Ultra’s net income, shall be borne by the Subscriber. Where Ultra is required to collect or pay such Taxes, or where withholding applies, the Subscriber shall pay such amounts in addition to the Fees.
   • Ultra may increase the Fees set out in an Order Form upon 60 days prior written notice.
4. Termination:
   • The term of each Order Form shall be as specified in such Order Form.
   • Subscriber may cancel the subscription at any time through Services. Following cancellation, the subscription will remain in effect until the end of the current billing cycle, and Subscriber shall remain liable for all charges in processed through the end of such billing cycle.
   • Ultra may cancel the subscription at any time subject to the delivery of a 30 days prior notice.
   • In the event that the Subscriber breach any provision of these Terms, Ultra reserves the right, at its sole discretion, to immediately terminate Subscriber’s access to the Services without notice. Such termination shall be in addition to any other rights or remedies Ultra may have under these Terms or applicable law. Upon such termination, Subscriber shall promptly cease all use of the Services and purge any Information obtained from the Services from Subscriber’s systems.
   • These Terms and all active Order Forms may be terminated immediately upon written notice if the other party becomes insolvent, enters into a composition with creditors, has a receiver or trustee appointed over it or substantially all of its assets (and such appointment is not withdrawn within sixty (60) days), or is subject to any substantially similar event under applicable law.
   • In the event that no Order Forms are in existence, these Terms may be terminated by either party on 30 days prior written notice.
   • On termination or expiration of any applicable Order Form, the Subscriber’s rights to use the relevant Services shall cease.
   • In the event of cancellation of the subscription or termination of Subscriber’s access to the Services, all data and information uploaded by Subscriber to the Services shall become permanently inaccessible to Subscriber within fourteen (14) calendar days from the effective date of such cancellation or termination.
   • Without prejudice to Ultra’s termination rights, if Ultra reasonably suspects that the Subscriber has committed a material breach of these Terms (including late payment or breach of license terms), Ultra may, upon notice of the suspected breach, immediately suspend access to the Services without penalty until the breach is remedied.
   • All sections of these Terms which by their nature should survive termination will survive, including without limitation, accrued rights to payment, use restrictions and indemnity obligations, confidentiality obligations, warranty disclaimers, and limitations of liability.
5. Warranty, Limitation on Liability, Indemnification:
   • The Subscriber acknowledges that access to, and use of, the Services and the Information is on an “as is”, “as available” basis and Ultra specifically disclaims any representations and warranties, whether express or implied, including without limitation, any representations or warranties of merchantability or fitness for a particular purpose or that the Service will be uninterrupted or error free.
   • The Subscriber further acknowledges that the Information does not constitute investment, legal, tax, or other professional advice, and shall not be relied upon as such for any purpose.
   • Except as expressly set out in this Section 6, neither Ultra nor its Affiliates shall be liable for the accuracy or timeliness of the Information or for any loss or damage arising from the provision or failure to provide the Services.
   • Service Levels and Support. Ultra shall provide support to the Subscriber during Business Hours, Monday to Friday from 10:00 AM to 6:00 PM (local time), through the Publican World in-application help center and messaging system, WhatsApp, support email, and, where applicable, a designated local Publican World support expert. Ultra shall use commercially reasonable efforts to respond to properly escalated support requests as follows: critical issues (including complete system outage, data loss, security incidents, or issues preventing core functionality for most users) within 24 business? hours; major issues (significant errors affecting one or more system features but not preventing overall platform use) within 48 hours during Business Hours; and minor issues within 72 hours during Business Hours. Requests submitted outside Business Hours shall be deemed received at the start of the next Business Day.
   • The Subscriber shall indemnify, defend, and hold harmless Ultra and its Affiliates from any losses, damages, or expenses (including reasonable attorneys’ fees) arising out of any third-party claim relating to the Subscriber’s or its Affiliates’ use of the Information beyond the rights granted under these Terms. Ultra shall promptly notify the Subscriber of any such claim and reasonably cooperate, at the Subscriber’s expense, and the Subscriber shall have control of the defense of such claim upon request.
   • Ultra and its affiliates, shareholders, directors, officers, employees and licensors (the “Ultra Parties”) will not be liable (jointly or severally) to Subscriber or any other person as a result of Subscriber’s access to or use of the Services or the Information whether for direct, indirect, consequential, special, incidental, punitive, or exemplary damages, including, without limitation, lost profits and lost revenues (collectively, the “Excluded Damages”), whether or not characterized in negligence, tort, contract or other theory of liability, even if any of the Ultra Parties have been advised of the possibility of or could have foreseen any of the Excluded Damages, and irrespective of any failure or an essential purpose of a limited remedy. If any applicable authority holds any portion of this section to be unenforceable, then the Ultra Parties’ liability will be limited to the fullest extent permitted by applicable law. Without limitation to the foregoing, the total liability of Ultra under these Terms shall not exceed the Fees paid by Subscriber for the Services in the immediately preceding period of 6 months.
6. Notices:
   • Except as expressly provided below, all notices shall be in writing and delivered by overnight courier, electronic mail, or to the principal contact at the address specified in the applicable Order Form, or to such other address as a party may designate in writing. Notices shall be deemed received upon actual receipt.
   • Subscriber Non-Renewal. Any notice by the Subscriber regarding non-renewal of an Order Form must be provided in writing in accordance with the notice requirements specified in the applicable Order Form and delivered to Ultra at the contact details designated therein. Notices delivered by any other means shall not be deemed valid.
7. Confidentiality and Intellectual Property:
   • Each party shall keep confidential any non-public information relating to the other party or its Affiliates, disclosed in connection with these Terms, during the term and for two (2) years after termination or expiration. Confidential information may be disclosed only to employees, officers, representatives, advisers, or subcontractors who need to know it for purposes of these Terms, and each party shall ensure such persons comply with this Section 8.
   • Confidentiality obligations do not apply to information that becomes public through no fault of the receiving party or is required to be disclosed by law, court order, or a governmental or regulatory authority.
   • Confidential information shall be used solely for the performance of these Terms and for no other purpose.
   • “Publican”, “Publican World”, “Ultra” and all the names, logos, graphics, brands, and icons on the Services (other than those belonging to third parties) are Ultra’s trademarks or trade dress in the United States and other countries. Subscriber hereby grant Ultra the right to identify Subscriber as a customer of Ultra and to use Subscriber’s logos and/or trademarks for that purpose.
   • The registration and/or subscription data provided by Subscriber to Ultra is subject to the Ultra’s privacy policy available here.
   • In these Terms, “User Generated Content” refers to any material Subscriber submit or upload to Publican (including but not limited to: text, images and documents) for any purpose. By submitting User Generated Content, Subscriber grant Ultra a worldwide, irrevocable, non-exclusive, royalty-free license to use, reproduce, adapt, publish, translate, communicate, and distribute it, as well as the right to sub-license and enforce these rights. We will only exercise these rights to operate, promote, and improve the Services.
   • All User Generated Content must be lawful, must not infringe upon any third party’s legal rights.
8. General
   • These Terms constitutes the entire agreement between the parties and supersedes all prior or contemporaneous discussions, agreements, or understandings relating to its subject matter. Each party confirms that it has not relied on any statement or representation not expressly set out in these Terms and waives any claim for innocent or negligent misrepresentation.
   • These Terms shall prevail over any terms contained in invoices, purchase orders, or similar documents, whether or not signed.
   • No failure or delay in exercising any right or remedy shall operate as a waiver of such right or remedy. Neither party shall be liable for failure or delay in performance caused by events beyond its reasonable control.
   • In the event of any conflict, the following order of precedence shall apply: (i) the Order Form; (ii) any applicable Schedule; and (iii) these Terms.
   • These Terms may be executed in counterparts, each of which shall be deemed an original, and all of which together constitute one agreement. Signatures exchanged electronically, by facsimile, or as scanned or PDF copies shall be deemed original.
   • Neither party may assign these Terms, in whole or in part, without the prior written consent of the other party, except that Ultra may assign these Terms to any of its Affiliates or in connection with a merger, acquisition, or sale of all or substantially all of its assets.
   • These Terms shall be governed by, construed and take effect in accordance with the laws of the State of Israel, without giving effect to its conflict of laws provisions. The courts of the city of Tel-Aviv, Israel shall have sole and exclusive jurisdiction and venue over any dispute related to these Terms and by using the Services, Subscriber hereby consent to such jurisdiction and venue. The application of the United Nations Convention of Contracts for the International Sale of Goods is expressly excluded.
   • Ultra reserves the right to amend these Terms at any time by delivering a written notice to Subscriber. Subscriber agree that such amendments shall become effective upon the date specified in the notice.